Google penalizes businesses that present on their search engine results page and violates Google’s quality guidelines. These penalties will result in a drop in rankings as well as a loss of organic traffic. Keep reading below to learn more about how to avoid being penalized by Google. There are plenty of common mistakes, you may not even know that you are doing something wrong!
Show You’re A Legitimate Business
Google wants to provide its users with the highest-quality search experience so it remains the preferred search engine. They want to make sure that users are getting a genuine experience, therefore, they want to ensure their listings are relevant to the search queries. Google typically favors websites that have a higher quality and more seamless customer experience. By optimizing your website, you can increase rankings on search engines such as Google and reduce the chances of getting penalized.
Avoid Keyword Stuffing & Duplicate Content
Any one of our SEO experts will tell you that keyword stuffing and using repetitive content is a big no-no, and can easily be avoided. Google has been penalizing websites that keyword stuff for more than a decade. It is one of the most common violations! Google’s BERT update has shown that this search engine can view content just as well, if not better, than most humans. This means that search engines better understand when the content doesn’t flow. It also picks up too many keywords, or if it is duplicate content. Avoid this Google penalty by writing unique content similar to how you talk in your day-to-day life. Most importantly, pay attention to the over usage of keywords.
Minimize Low-Quality Content
Google and other search engines are very strict when it comes to the content on your website and its quality. Low-quality content can mean a number of different things. It can include an ugly homepage design, advertisements covering the page, very little text, and even non-original content that is copied and pasted. More importantly, if a website has low-quality content in one section, it will affect the rankings of another page on the website even if it has high-quality content.
Contact Boston Web Marketing
Do you feel like your website may be at risk of being penalized by google? Don’t worry, we can help you! It is easy to get overwhelmed with the thought of having to go through your website and make sure every small thing is up to the standards of our search engines. Give us a call at 857-526-0096 or contact us here for more information.