Mobile SEO has been big for a few years now, with many updates relating to creating a better, more mobile-friendly experience. While no update necessarily made it imperative to have a mobile-friendly website, we are seeing that they will start implementing mobile-first rankings, meaning that you will need to get your site working across different screen sizes. There are a few different ways to do this, which would be the first step you would take before optimizing a site. Let’s take a look at these ways to create a mobile-friendly page.
Responsive Design: With websites that are built on specific CMS’s, we can find that often they are responsive to their design. A CMS such as WordPress will already have this built into the theme of the site. This, however, is not always the case, especially when it comes to HTML sites.
Separate Mobile URL: When it comes to HTML sites, and even some other sites, we find that they are not responsive, and therefore, we must think of other options. This is where we find different URLs for mobile pages. These are just built a little differently so that a different code shows when you are on a mobile device.
While there are two different ways you can have a mobile-friendly website, it is still crucial to optimize to the best of your ability. Similar to regular SEO, you still need to focus on content and links. While this is being said, there is a bit more technical SEO that is crucial for your site as well. Let’s take a look at these items as well.
In terms of content, you will want to have the same quantity of content, but you will also want to focus on the on-page SEO aspects as well. This includes metadata, which can essentially make or break your website. Similarly, H1 tags, as well as having the same content across platforms is essential to ensuring your SEO success.
While we often see linking outward and gaining links as a form of success, we also must recognize that internal linking is important as well. This helps crawlers find new pages on your site, and makes it incredibly easy for individuals to users.
Other SEO Work
Some other SEO work that you may want to be looking into is Robots.txt files and redirects. Robots.txt is crucial no matter whether the website is a desktop site or a mobile site. Similarly, since some sites utilize the different URLs, redirects are important to check, because if the site ends up in a redirect cycle, you can run into a lot of issues on the front-end and back-end of the site.