When it comes to hashtags on Instagram, it gets a little bit controversial. Some people hate them. Some people love them way too much. Did you know that one hashtag can improve your posts engagement rate by 12.6% on average, according to this study? This blog will help you learn how to use hashtags on Instagram to reach more followers and increase your post engagement!
How hashtags work on Instagram
When you post any picture/video on Instagram, you have the option to add text in the caption. This is where you can put in your hashtags. Posting hashtags in the first comment of the post will also work if you do it right after uploading the picture/video. These hashtags will help organize and categorize posts, allowing users to explore and discover different types of content.
For example, if you are an Italian restaurant, post a picture of your food along with hashtags such as #italianfood #italianrestaurant. This post will show up when people search for #italianfood on Instagram.
How many hashtags should I use?
Instagram allows you to have a maximum of 30 hashtags in your caption. That doesn’t mean you should max your hashtag count out. While the more hashtags the more people you reach, having a cluster of hashtags in every post risks losing your hard-earned followers. To find the best number for your Instagram, look at other accounts in the same industry to see what their number is. Also, playing around with the number of hashtags and keeping track of the engagement rate is also a good way to find your optimal hashtags.
Types of hashtags you should use
Using Instagram hashtags also require you to pay attention to what type of hashtags you are using. Below are some effective hashtags:
General Interest Hashtag: #fashion #ootd #italianfood #lifestyle
Local Hashtag: #boston #igersboston #beantown #bostonian #bostoneats
Niche Interest: #menfashion #cleaneating #momfitness