A Beginner’s Guide to Dealing With Mobile-First Indexing

As of today, Google has begun rolling out its mobile-first indexing to even more sites than before. We have been seeing this happen at a much more steady pace than ever before. Back last year, we saw a few sites had indexed mobile-first, however, these were only a select few and because of that reason, we hadn’t seen it as too much of a difference.

With 57% of queries being made on mobile devices, according to the Search Engine Land article on the same topic, the time is now to make this change, and make this change Google will. Let’s take a look at some of the things you can do to ensure that your site is in its prime for when this change occurs to your site.

Site Speed

When people are searching via their cell phone or a mobile device, it is because they want the immediate satisfaction of receiving the answer they need at that moment in time. This most definitely ties into the user experience. There are a few things that you can do to ensure that your site is running as fast as possible. These include: Adding a caching plugin, optimizing images, and deleting plugins that are unnecessary when we are talking about a WordPress site. This being said, however, there are many different things we can do to increase site speed.

Structured Data

Structured data is important, because it makes life a lot easier for the crawlers, meaning that they will be more likely to crawl that site faster, and more efficiently. Always make sure to not take structured data for granted, as it can help lure in customers as well (the use of stars really stands out, but make sure to avoid using emojis… as their past has been ever changing)

User Experience

Overall user experience is the most important aspect of your site. This is what has driven Google to create a mobile-first index.

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