8 Facebook Advertising Best Practices to Follow

Utilizing Facebook Ads can help you reach your target audience no matter where they are or what they are doing. This translates to driving more traffic to your business. With 1.49 billion members worldwide and 22 billion ad clicks per year, Facebook is providing businesses with a robust marketing opportunity. Additionally, the cost of Facebook Ads is relatively cheap compared to that of other online marketing channels. There are a number of ways that your business can benefit from Facebook Ads. Here are 8 best practices to help you optimize your ads.

1)    Include a Call to Action:

Include a call to action within the first 90 characters of your campaign. Tell your audience what you want them to do. A great example would be to prompt our audience to request a service or act upon a new sale.

2)    Use High-Quality Images:

Use attractive lifestyle photos with bright product images or use videos to grab the attention of your audience. Use pictures to create a visual representation of your product or brand instead of using words in your ad.

3)    Refresh Your Ads:

Every 1 – 2 weeks, refresh your ad content for the best performance. When everyone in your target audience has already seen your ad, it becomes more expensive to achieve the results for your ad campaign.

4)    Prioritize Your Content:

Include the most important content in your post first. Make sure that the content is within the first 90 characters of your campaign. Include the link to your website in the beginning if you want to drive more traffic to the business website.

5)    Know Your Target Audience:

Think about your current customer base on Facebook. Utilize Facebook Ads to reach your the target audience that you want and ones that you already have. For instance, if your business is e-commerce, but you are not capable of shipping nationwide, focus your target on the areas that you are able to ship.

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