February 24, 2017 officially marked the one year anniversary of Google rolling out Accelerated Mobile Pages (AMP). However, it was not indexed in organic search results until September 2016. It was first available for top news publishers. According to Adobe Analytics, AMP accounts for 7% of top news publishers’ traffic. During this time, the number of AMPs created increased by 405% and 896% of traffic increased to AMPs by November of 2016.
What is AMP?
Future of AMP
Google is now implementing a strong focus on using AMP for search results. The most recent update to AMP is that Google’s iOS app is adopting AMPs in search results so don’t be surprised by a dramatic increase in traffic of AMP pages in the future.