7 Lucky Marketing Tactics for St. Patrick’s Day

On St. Patrick’s Day, everyone’s Irish, and your business can participate in the fun, too!  If you want to “get the green” on March 17th, here are a few ways you can gain some luck for your business this upcoming holiday.
1. Set up a Dedicated Section on Your Website

Make it easy for customers to find your promotions by having them in a dedicated section of your website for holiday specials.  If you have an e-commerce site, be sure to set up a “St. Patrick’s Day” category or page that features themed products, and promote it on the homepage of the website to gain more traction.
2. Run a St. Patrick’s Day Contest

Being lucky is a common theme for St. Patrick’s Day, so let your customers try their luck by participating in a contest.  You might not have a pot of gold to give away, but you can offer customers a chance to win gift certificates, or a hot item in your store.
3. Offer Specials/Discounts

If it makes sense for your business, you can consider offering a promotion for select products.  Some promotion ideas to consider include:

  • Since St. Patrick’s Day is held on the 17th, tack a 17% discount on select products
  • Discounts on green merchandise
  • Set items or discounts in groups of three – third item free, or a three-item discount

4. Offer St. Patrick’s Day Themed Manis and Pedis

If you own a nail spa, offer specials on “lucky” looks that include green accents, or designs that with a pot of gold or shamrock clovers, rainbows, or a simple green coat.  Be sure to have your clients post their finishes on Instagram and Facebook and tag your account to increase your exposure on social media.
5. Go Green with St. Patrick’s Day Drinks

Known as a popular drinking holiday, put a twist on traditional cocktails that include Irish whiskey.  If your business is a café or juice shop, feature your green drinks such as wheatgrass shots, green juices, and smoothies.
6. Make Your Menu Green

You can’t go wrong with the traditional Irish meal of corned beef hash and cabbage, but you can also highlight green items on your menu such as popular salads and green side dishes.
7. Host a Post-Holiday Brunch

Top of the mornin’ to ya!  St. Patrick’s Day is on Saturday this year, so if you own a restaurant, Sunday is the perfect day to host a post-holiday brunch, with a full Irish breakfast menu that includes bacon, sausages, baked beans, eggs, and soda bread.

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