Search engine optimization is very important for websites, including blogs, to show up in searches among their targeted audiences. Along with useful content to make yourself an industry professional in users’ minds, there are many ways blogs can help you rank high on search engines. Regularly adding new blog posts creates new content for Google to crawl, and tells search engines that you are constantly refreshing the site. Blog posts are most effective for SEO when they are properly optimized. Follow these 6 simple SEO practices when writing your next blog!
Creating a quality blog starts with researching and understanding the keywords that your customers are using to search for your products and services. Mistakes that you’ll want to avoid are choosing over-specific keywords, keywords that are not concise enough, and keywords that are not relevant to your business. You should also avoid keyword stuffing, which is repeating the same words or phrases too many times. Google will pick up on this and rate your content quality as low.
Generate an XML Sitemap
An XML sitemap is literally a map for search engines to easier crawl the pages, posts, & products on your website. Generating an XML sitemap ensures that your content is understood by search engines and helps it rank better. Google will automatically recheck it, but when you add new content (such as a blog post) it is best to manually resubmit it to have new content crawled faster.
URLs are very important when it comes to optimizing a website. Unless you manually optimize them or install a plugin to do so, automatic URLs often have unnecessary characters or numbers that may affect how your website is understood by search engines & making content harder to crawl and index. Make sure that all URLs are clean and clear to also help your users find and navigate your site in searches.
Add Title Tags & Meta Descriptions
Each page on a blog needs a title tag, which outlines what is on the page. Pages also need meta descriptions, which outline in greater detail what the pages are about. To help SEO, add specific keywords to both title tags and meta descriptions. These titles & descriptions will show up in searches as a preview for users to decide if your content is what they are looking for.
Add Internal Links
Internal links help both search engines and users navigate a website. They also work to keep users on the site for longer, and to visit more than just the landing page which will decrease your bounce rate. In blogs, internal links provide other useful information related to the blog and also help with page rankings.
Making a blog mobile responsive helps users and SEO rankings alike. Mobile-friendly sites make it easier for visitors to navigate, allowing them to visit more pages with ease. Also, with Google’s Mobile-Friendly Algorithm, mobile-friendly sites now rank higher than non-mobile responsive sites.