Whether you’ve been utilizing Instagram for your business for years or just set up an account, taking advantage of the various features of Instagram is crucial to create brand awareness and drive users to your website. Before we get started, you’re going to want to make sure your Instagram is switched from a personal account to a business account. This way, you’ll be able to utilize additional features, including analytics and swipe-up technology when utilizing Instagram Stories.
Complete Your Profile
When a user heads over to your Instagram profile for the first time, they’re trying to learn as much about you as possible. Make sure that you’re filling out this section completely with as many details as possible to make it easier for the user to find this information when they need it. You’ll also want to make sure your profile is public so that people can find you.
This information includes:
- Address (location)
- Phone Number
- Email Address
- Who you are
- Information (a quick bio, hours of operation, etc.
- High-quality profile photo
Utilize Instagram Stories
Instagram stories are the next best thing to utilize for your business. This new feature not only allows you to share an inside look at your business, but also allows you to share exciting new announcements, products, and services with your users while also engaging with them. If your Instagram is a business account and you have over 10,000 followers, utilizing the swipe up feature will allow you to link to the landing pages of the items you are showcasing in your stories.
Run a Poll or Ask a Question
Within Instagram Stories, you have the option to run a poll or ask a question. This is a great way to get your followers involved in any projects you’re working on or even to get some general feedback. Even if you’re just using them for fun, they’re a great way to engage with your followers.
Other features to take advantage of:
- Location tagging
Showcase Your Expertise
Whether through your Instagram posts, Instagram stories, IGTV, or Instagram Highlights, showcase your expertise in your field! Share actionable tips, have a Q&A session that your followers can take advantage of, or even offer a discount, freebie, or some other offer as a thank you.
Use Editing Tools
Not every business has the time or money to be spending on professional photography to share on social media. If you’re relying on your cell phone to take photos to share on social, you should be taking advantage of editing tools. These will allow your photos to look more professional and allow you to create a cohesive look.