Every website owner wants their website to flourish. Of course, that is easier said than done. One common way for a website to thrive is through establishing strong website authority. The stronger your website’s authority is, the better chance it has to resonate and connect with a large number of users. Here are five ways website owners can improve their website’s authority.
1. Create Unique Manually-Written Content
With all the artificial intelligence available these days, it can be tempting for content creators to have artificial intelligence help write written content. Unfortunately, while artificial intelligence can generate written content quickly, search engine algorithms can usually detect when content is not written by humans. Manually written content will always outrank content written by a “robot” so always prioritize content written by humans.
2. Publish Content that is Error-Free
As humans, we all make written mistakes from time to time. With that said, there is a major difference between a casually written mistake and an abundance of mistakes. Content that is full of errors will likely be seen as “low-quality” content and that will likely affect’s its respective search ranking.
3. Link Build
While buying links is deemed as a “black hat” SEO tactic and frowned upon, link building can be a useful tool to expand your website’s reach. Link building can be achieved through the use of social media, guest blogging, and having your website’s URL link redirect from another website.
4. Do Not Forget About Internal Links
Internal links are a valuable avenue to increase website credibility and authority. Each piece of written page content should contain at least 2 to 3 internal links redirecting a user to another page of your website.
5. Audit Your Website
A website that has not been audited in quite some time is likely to have content that should not be on the website. Examine your website carefully when you have some time available and look to remove anything that may be slowing down or holding back your website. These could be but are not limited to: Low-quality links, photos or duplicate content.
Professional Digital Services in Boston, MA: Boston Web Marketing
Boston Web Marketing offers a variety of digital marketing services that can be tailored to fit a business’s needs. Our team of passionate digital marketing specialists can help you increase your website’s authority in no time! Contact us today to get started!