When a person has a problem that needs to be solved, they typically turn to their trusted search engine to find a solution to their problem. Since your website has been fully optimized, your website is showing up on the first page of Google’s search results increasing the likelihood that a user is going to click on your website in search of the answers to their problems and concerns. With the implementation of these five user experience best practices, you will turn these users to your website into paying customers and clients.
1. Responsive & Optimized Mobile Website
With the increase of users accessing websites via their mobile devices, it’s more important than ever have a mobile-responsive and optimized website to make it as easy as possible for those users to access your website on the go. If your website is not mobile responsive, this should be one of your top priorities for your website as it Google has altered it’s algorithm’s to include mobile responsiveness.
2. Page Speed
Your page speed can largely impact your user experience. If your site takes more than five seconds to load, you could be ruining your user experience. By using Google Analytics you can determine your site speed, in addition to a plethora of free resources that can assess your site speed and give you tips on how to make your site load faster.
3. Meta Titles & Descriptions
Having meta titles and descriptions that include keywords and your target geographic areas help you target your audience further as well as help search engines crawl and index your pages more accurately. Both of these together allow your pages to rank and help users find your page and the information they are looking for.
4. Images & Graphics
Images and graphics on your website should always be optimized to help with both user experience and with ranking on Google image search results. Google recently launched its newest update to image result search pages and they now include recipes and videos. In order to have the recipes and videos from your website to begin to rank for these, there is new video and image schema that you can utilize.
5. Easily Navigable Menu
Website navigation menus have to be short and to the point in order to make them easy for users to navigate. Your goal should be to have your website and your menu as easily navigable as possible so that all parts of your websites can be accessed in a timely manner. Keep your basics along your main menu – about, contact, services, and blog pages. From there, you can use submenus to link information about specific services, service areas, FAQ pages, and more!
It’s easy to blend user experience, SEO, and UX website design together to have overall increase in your website’s performance, thus bettering the user experience. All of these factors go hand in hand and can no longer function without one another.
If you are ready to tackle your website design, SEO, and user experience, get started with a full, no-cost website analysis with Boston Web Marketing today!