With everything in the world becoming digital, it’s important to fully understand how to utilize all forms of social media. When it comes to your business, social media can truly help differentiate yourself from the competition. A form of social media that is very overlooked but has massive benefits is Google My Business. If you can optimize your Google My Business profile then it can lead to more impressions, clicks, and conversions on your website. In this blog, we will be discussing 5 tips to help you start optimizing your Google My Business to help improve your digital footprint.
1. Be Thorough About Your Business
Google has millions of businesses utilizing their platform therefore it’s important to be detailed about all aspects of your company. You can start by making sure to fill out all areas of your profile. Parts that may seem basic such as your name, address, and phone number can actually have the most impact. Having your basic information consistent across numerous social media platforms will elevate your business in customer search results. Going even further and updating your business and holiday hours is also seen as a necessary step when adding business details on Google My Business. The main focus when creating a successful Google My Business profile is adding as much useful information as possible.
2. List Your Products or Services
Once you fill out all your necessary and basic information for your company the next step should be adding the products or services your company provides. This includes selecting the most accurate business category for your profile. Selecting your business category will help ensure your business is being shown to the most accurate customers. Now you can begin listing the products or services your company provides. If your company provides more specific services then it will also benefit you to go more in-depth and explain exactly what you offer to customers. Once your category, products, and services are listed adding details such as forms of payment can go a long way. When it comes to what your business offers you should always be detailed to make it easy for customers.
3. Create Posts & Add Images
Many Google My Business owners forget that there is an option to post on your page. Creating posts can help keep customers up to date and make them feel as if your company is transparent with them. Even making a post for a special promotion can go a long way when converting potential customers. Also adding high-quality photos can drastically increase the number of people who click on your website. Being able to visualize the product or service you offer can help customers when deciding on what company to go with. You don’t need to post as frequently as other social media however you should keep everything up to date.
4. Obtain Customer Reviews
Now that you have a Google My Business profile the next step is obtaining strong reviews to boost the reputation of your company. After completing an order or job, ask your customers to leave a review on your Google My Business profile. The more good reviews you get depicting the experience with your company, the better. Customers always look at reviews and highly judge a company based on the experience of others. So make sure to always have amazing customer service to help your business obtain as many good reviews as possible.
5. Answer Common Customer Questions
No matter the business customers will always have questions for you to answer. The best way to deal with this is by adding a question-and-answer area on your Google My Business. Make sure to answer the most commonly asked questions first to avoid customers potentially feeling unsure about your business. Utilizing all the tips provided above will surely help your My Google Business profile thrive. However, if you want to take your online growth to the next level then contact Boston Web Marketing today! Their team of SEO specialists will help put your company on the right path to success.