A blog is a great way to bring traffic to your site, inform readers about your industry, and optimize your website for search engines. In fact, blogs are one of the most effective ways to increase traffic to your website and get new visitors to learn more about your business. If you’re looking to increase traffic to your blogs, here are five tips to get started:
1. Create a Consistent Posting Schedule
Search engines are always looking for fresh, current content. Make sure you are posting blogs at least 1-2 times a month, and even more frequently if you are a larger company or have a blog with a high number of regular visitors. It’s a good idea to keep a content calendar each month so that you can keep track of the dates you’ll be posting, the keywords you’ll be using, and any seasonal posts you need to write. It’s also a good idea to create a calendar to track your posts so you can make sure you’re posting a variety of different types of content; such as answering a search query for one post and industry tips for another
2. Have a Clear Brand Voice
Your content writing should always be easy to understand and represent your brand. It should always be clear and professional, but it doesn’t always have to be stuffy. Use your blogs as an opportunity to showcase your brand and your company’s unique qualities. Keep this writing style consistent in all of your posts so your readers know that it is unique to you.
3. Add Media
Adding media to your posts is a great way to capture and keep your reader’s attention. At a minimum, your blog should have at least one image relevant to the topic. Stock images, photos taken by you or a photographer of your business, and appropriate videos are great options to add media. Just be sure that you have the rights to the images or videos, and you are adding alt text when necessary.
4. Keep it Concise
No one wants to read a long, rambling blog post. Keep your blogs easy to read and concise. Break up the text into smaller paragraphs or use bullet points to present information. Also, make sure you are utilizing Htags, not just for SEO purposes, but to organize your blog into different sections so it is easy for readers to follow. Visitors to your blog are more likely to read articles that are well-organized and won’t take too long to get through.
5. Set Attainable Goals
It’s easier to achieve and maintain consistent, small goals than trying for a huge increase in traffic overnight. Set attainable goals for where your blogs are performing and try for small increases over time. Additionally, if you’re in the process of re-optimizing blogs that have already been posted, it’s also a good idea to focus on one task at a time, such as expanding content one month and then adding links another month. These small improvements over time will add up to a successful blog.
Contact Boston Web Marketing
Boston Web Marketing is ready to assist you with blogs, paid search, social media, and more! Our expert digital marketing and SEO representatives will ensure your business’s online presence is optimized for success. Give us a call today at (857) 526-0096 or fill out a contact form.