Quality content is one of the most important Google ranking factor’s and has been for awhile. Having a designated blog on your website is a great way to push out quality content on a consistent basis. Not only does it help with your ranking on search engine result pages, but it also helps benefit and educate the users on your website.
Step One: Determine the Goals
Every blog post that is written should have designated goals. Before you start writing, you’ll want to determine what these goals are so that you can effectively write the post. Some goal suggestions are:
- Attract a new audience
- Serve existing community
- Promote a product or service
- Contributing to a conversion that is already happening around the Internet
- Answer a question
- Share important news
Whatever you choose to be your goal, be sure you choose it before you start creating a post and always keep that goal in mind as you’re writing the post.
Step Two: Determine the Audience
Every blog post should have a specific audience in mind when it is being written in order to reach the correct audience. Three specific (and important) audience categories to write for are new, potential readers, existing readers, and specific, targeted audience. Depending on the type of post that is being written, there could be multiple audiences that are being targeted or a single audience. The goal here is to reach that specific audience with the post you have written.
Step Three: Keyword Research
Now that we know what we want to accomplish and who we want to reach, it’s time to figure out what keywords to target. Researching what keywords people are searching for on search engines makes it easier to figure out which keywords to use in order to have your post rank on search engine result pages to target your target audience that you decided on in step two.
When researching keywords, you’ll want to choose three to five different ones that are very similar but different variations of each other. An example of this would be “women’s hats,” “ladies hats,” and “hats for women.” These all target an audience trying to accomplish the same goal of finding women’s hats, but not everyone is going to be searching for the exact same keyword, rather a variation of a keyword.
Step Four: Create Your Post
It is now time to create a blog post that is unique and valuable to your readers. A post that is both unique and valuable has greater potential to reach your target audience as well as ranking higher on search engine result pages. During the process of creating a post, think about the types of content your audience will like to see. Written content is a given, but would it be beneficial to include images, videos, graphics or other types of visual aids to make the content that much more unique? These are all things to consider while writing a blog post.
Step Five: On Page SEO
This is the point where you will be working more with the keywords you decided on in step three. Decide which one is going to be your primary keyword – this will be the one you focus on, start your permalink with, work into your title, and be the first keyword mentioned in your meta description. Secondary keywords can be placed in other strategic areas – headlines, meta descriptions, alt image descriptions.
Optimizing your blog posts with internal links, images, headings, and meta descriptions are the beginning steps to your on page SEO that help you rank higher in search results.