The structure of your domain name and URL is critical when it comes to being found online. The list below however, is not absolutely necessary for every page you create. Both Google & Bing are equipped to handle a number of technical challenges but it is always best to provide the search engines with as much information as possible.
1. Use a Single Domain & Subdomain if Possible
By having a blog on one subdomain and root folder as the site, your rankings will greatly improve. If a subdomain is the only way you are able to set up a blog or produce needed content, your traffic may decrease.
2. Create an Easy to Read URL
It should come at no surprise that the easier it is for humans to read your URL, the easier it is for the search engines. URLs don’t necessarily need to be clean and perfect, just easily readable.
3. Keep Keywords in the URL
Keywords in the URL are extremely beneficial as they indicate to the user what your webpage is about and that they are getting what they want. Also, URLs are constantly getting copied and pasted into content when there’s no anchor text. By having a well-optimized URL, it would serve as anchor text.
4. Eliminate Dynamic Parameters
Always remove parameters in your URL and if you have two, definitely rewrite them as static text. In general, shorter URLs that communicate the website as well as content are far more popular than long, unclear URLs.
5. Match URLs and Titles
Matching the page title to the URL offers a clearer sense of what will be on the webpage. Try to keep the page title as similar to the visible headline on the page as well. One will create an expectation while the other delivers on it.