Every single day people are utilizing search engines such as Google, Bing, Yahoo, etc. to search questions, find products, search for new businesses and more. These people then click on organic listings, and with so many people clicking on these organic listings, it is extremely important to utilize search engine optimization. With the help of SEO you can rank in these organic search results. If you are new to the digital marketing landscape and SEO, you’ll likely have numerous questions about this strategy and how it works.
In this post, we’ll cover five common SEO questions that you may have thought of during your research of SEO. If you have additional questions about SEO, contact Boston Web Marketing via our online contact form or by calling us directly at 857-526-0096.
5 Common SEO Questions:
1. What are the different types of SEO?
There are two different types of search engine optimization (SEO), off-page SEO and on-page SEO.
On Page SEO: This refers to any acts performed on your website that help the sites ranking on search engine result pages. This includes adding service area pages, blogs, faq’s, about pages, etc.
Off Page SEO: This is any action that you don’t do directly on your website. However, these actions do influence your ranking. These actions include social media, gaining backlinks, and more. A common theme in these actions is that you can’t complete.ly control these factors, even though they impact ranking.
2. What does SERP mean?
SERP is a common acronym used in SEO practice. SERP stands for search engine result page. When you perform a search on Google or any other search engine you get an SERP, as it’s the page of listings displayed when you search.
3. What affects your SEO ranking?
This is one of the most commonly asked questions regarding SEO, factors that affect your SEO ranking include page load time, keyword selection, content creation and more. These factors are essential in order to be successful as they drive traffic to your site, reduce bounce rates, and more!
4. What are page title tags and meta descriptions?
Title tags are the names of the pages you see in the search results and what your page is titled. Page titles are the first thing a user sees when they find your site on an SERP. The meta description appears below the title tag and it is a short blurb that tells your audience about your page. In both your title and description you want to include industry related keywords that pertain to your site. This will help Google and viewers understand what each page is about.
5. Why are keywords relevant to SEO?
Keywords both long-tail and short-tail play a very important role in where your website appears in the search results on a SERP. They are so important because, when users search via a search engine, they use industry specific keywords to find listings relevant to their search query. It is critical that you target the right keyword terms so you can reach the people that are most interested in your business.
Contact Boston Web Marketing Today!
If you are looking for a full-service digital marketing agency to help guide you through the process of creating an effective SEO strategy for the new year, contact Boston Web Marketing. Our team of experienced industry experts can help you read, interpret, and analyze your website data to develop a comprehensive SEO strategy for 2023. To learn more about our services, visit our website, fill out our online contact form or give us a call today at 857-526-0096.