Facebook Ads are a great way for business to potentially reach a large amount of people without having to break the bank. If done properly, Facebook Ads will entice readers to click through your ad and onto your landing page where they will convert into customers. However, if you are not careful, Facebook Ads will become a money pit. Sure, you’ll still be reaching a fair amount of people, but your ads won’t persuade readers to click on them. If you find your click through rate is low, you may be making some of the following mistakes:
The best images are vibrant and look organic, meaning they didn’t just come off a stock photo site. Also, avoid using a blue and white theme to set your ad apart from Facebook’s look. According to SearchEngineLand.com, the best photos to use are happy women, colorful logos and headshots.
Many advertisers will think that by showing their ad to a large general audience, they will yield the highest amount of conversions. The best way to advertise, is to target specific individuals whose interests align with your ad. When setting ad targeting, consider the age, income, marital status, values, & interests of your ideal customer.
Dismissing the Competition
One mistake advertisers make, is not researching what their competition is doing. Take the time to research what your competitors are doing right and wrong, and apply it to your own campaign.
The language and overall tone of your ads type needs to reflect that of your target audience. If you are unfamiliar with the proper tone, spend some time on the forums they frequent, and read the customer reviews from your competition.
Many buyers make purchases based on emotional hunches rather than the features that the product has. Focus your ad copy on highlighting the emotional benefits of your product, and readers will be more inclined to click on your ad.