Content plays a vital role in the marketing of a website, and the use of social media helps presenting your content to a larger audience.
If you have a small audience of readers or subscribers, the best way to gain more of a following is to get your readers to share your content. But if no one is sharing your content, you might want to consider a few things to boost your readership.
Avoid making these mistakes and increase the readability of your website’s content.
- You don’t have a sharing button: If you want people to share your content, you have to give them the option to do so. Make sure your sharing button is easily visibly so readers can find it conveniently. Have common sharing buttons for social media such as Facebook, Twitter, Google+, Pinterest, Tumblr, and other social media platforms.
- You only post to your site: If you’re only posting to your site and that’s it, how are readers supposed to know who you are, understand your company, or even find your blog? If you want your content to get shared, make sure you’re distributing your content across different social media platforms as much and as often as possible.
- Your don’t have a captivating headline: A headline is the index of your content. If your headline isn’t catchy and lures in readers, you’ll find that your blog posts won’t be getting the clicks you think they deserves.
- Your content isn’t engaging: You know what you’re talking about when it comes to the content you’re writing, but your readers might not. Keep in mind that you need to write each post through the perspective of someone who doesn’t have a clue what you’re talking about. Make sure that the content is crisp and easy to read.
- Your posts lack visuals: Images, videos, and gifs will always have an immediate reaction because visuals are a strong human sense. Images connect your readers to your content and helps them to better understand and engage with your content.