In order to have an effective organic web presence, it is imperative to be continually creating new content for your website. Whether you are a small retailer, or a large corporation if you want to keep ranking high in SERPs, it is relevant and up-to-date content that attracts a reader. With changes to Google Algorithms, social media, content creation, and blogging all come together to satiate the need for valuable, quality content that ultimately helps search engine optimization.
This new branded content though is not without its problems. A focus on increasing your search results has become the new focus and led many brands to see content as a marketing tool. This has led to a large number of articles being laden with keywords, and search terms with no discernible benefit to the reader.
While it is important to put important keywords in your content it is important to refrain from having keyword-heavy articles as this can negatively affect your search results If you truly want to attract readers and increase your search results through Google crawlers, follow these 5 quick & easy steps.
1. Be Unique
With thousands of webpages being published daily it is important to make sure that your content is not only captivating but unique in wording as well. Writers tend to get locked into what they think their readers want to hear about. Pay attention to what competitors are writing about, as well as which blogs are getting a lot of hits or comments, this can provide valuable information as to what your website viewers actually care about. Your user base will tell you what they want to know more about – don’t be afraid to tailor to your audience, by following this trend you can increase readership and web conversions.
Users should be allowed to share and spread your content at their own free will. By actively sharing your content to social media and allowing further user engagement increases brand awareness as well as brand visibility and potential link backs to your site. By sharing across a variety of channels you are increasing the likelihood that a user will land on your site.
Your content should be about the users, not the platform you put it on, while this does come into factor based on the relevancy and channel you are posting to, tailor your articles and information to the audience you are trying to reach, not the other way around. Marketing shouldn’t solely be about a facebook strategy, a blog strategy, or even a Google strategy. It should be about getting your company found on a variety of different avenues with an inexhaustible abundance of ways to be reached. this will ultimately increase your brands reach, and potentially introducing your brand to a new customer.
4. Users, Users, Users
Content is ultimately designed for users, with search engines in mind. It’s important to think about what people want to read, but also that the content scores well based on the various Google algorithms such as Panda, Penguin, and other various algorithms that effect search directly. Traffic will come with repetition, keep writing quality information and over time old & new users will find you.
Your site is only as good as of content you put on it. To grow your brand, it is important to continually write and update content on your site as often as possible. Whether it is constantly updating your service pages or product pages. Come up with clever articles users can’t find anywhere else. Ask the questions you always wanted answers too, but couldn’t easily find. Become a resource for the digital community!
Helping Your Business Get Found Quick
The Boston Web Marketing team specializes in curating unique content for companies across all industries. When it comes to promoting your products, services, and growing your business through organic or paid mediums it’s important to get found quick. If you are interested in growing your business online or would like to expand and optimize the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096 or contact us today!