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5 Qualities Of A Good Website

When it comes to marketing in today’s world, there is nothing more important than an attractive and effective website. Website quality is extremely crucial in converting users into customers. If a website is not aesthetically pleasing, is too slow to load, or is not easy to use on mobile devices, users will not become engaged customers; they will leave your website to find another one. It’s important to make sure your website stands out from the rest and doesn’t have a layout that is too similar to a competitor’s. If you’re looking for the qualities that make a good website, we’ve got you covered! Read below to learn the five qualities of a good website and how to turn more users into customers today!

Aesthetically Designed

Any aesthetically pleasing website is attractive to users of all ages. A homepage with bold headings, content that is not too long or hard to read, images, moving slides, etc., is a website that people will want to visit. No visitor wants to stay on a boring website that doesn’t look like it offers much to its users. Your website must appear professional while also feeling relatable and engaging to its users. Not every space on your website needs to be filled; having white spaces is just as important. A non-cluttered, quality photos and clear message website will rule out others.

Easy To Use

When people are coming to a website, they are trying to get something out of it more quickly. Users are looking for a specific service or answer and want a website that will perform efficiently for them to get there. Easy-to-navigate websites are the most important ones and outshine those that do not. A website that is easy to use allows users to come on to the site quickly, quickly find what they are looking for on your navigation menu, and submit a call to action or conversion. It is also crucial to ensure that your website is easy to use on desktop and mobile versions. Most users are searching and browsing websites on their phones, so it’s imperative that your website is easy to read and the fonts are not too small or too squished together on either version. If your website is hard to read, challenging to navigate, or slow to load, users will leave immediately and find another faster and more manageable site.

Quality Content

The importance of quality content on an excellent website is huge. If users are on your website, but the content you have is not allowing them to stay interested and engage, they won’t think of returning to your website again in the future. Including content that is fresh and new will have users intrigued by what you have to offer. It is crucial to make sure that you look out for any spelling or grammatical errors to ensure that your information is accurate and written correctly. This will build trust with your users, who will learn to respect your content and services. Updating content regularly and going back to see if old pages or blogs need updating is important in maintaining a good website. Being able to bounce back and stay on your toes whenever it is needed gives your business and your website a considerable advantage.

Clear Calls To Action

All good websites have clear calls to action across their website. This makes it easy for users to find a way to contact you or book an appointment while also increasing your conversions. When a website has a phone number that is easy to be clicked or a button that takes them to a page for making an appointment or booking a reservation, it makes the website experience a little more enjoyable. Most people want to quickly view a schedule of open appointments or reservations and not always have to pick up the phone to call during your hours. Having easy buttons throughout the website where users can send an email, chat, or fill out a contact form gives users an easy website experience. If your website does not have anything for users to engage with, fill out, or easily contact you, then you are getting nothing from each user, and they are getting nothing out of your website. Websites that are not offering products and services and are strictly informational still provide calls to action for their customers. Downloading particular articles, recipes, or links to social media helps them engage with their users, learn more about them, and monitor their conversions. 

Optimized Content and Keywords

A final important quality of a good website is optimized content and keywords throughout the website. To make sure that your website gets found on search engines, containing optimized content and keywords is extremely important. Unfortunately, having just an aesthetically pleasing website that is easy to navigate is not enough. If no one is coming to your website, then they are not making conversions, and you are not making sales. Effective search engine optimization (SEO) is highly crucial in today’s world. This starts with optimized page titles and meta descriptions throughout the website, optimized content that aligns with what people are searching for on search engines, appropriate keywords and links to internal pages, and many other essential factors. A website that is optimizing its search appearance is a website that can be extremely effective. 

Contact Boston Web Marketing For Website Design & Optimization

For help with website design and search engine optimization, turn to the professionals at Boston Web Marketing! We help various industries throughout the nation improve their search appearance and ranking. If you are looking for help today, call us at 857-526-0096, or fill out our contact form. 


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