There are a lot of different companies that are offering URL shorteners. To decide which one is the best for you and your business, it’s best to start with the features and how they differ, then figure out which one is the best for you.
A URL shortener makes sharing links more manageable. If you have a long link, that can make your social posts, emails, or an advertisement look cluttered. A short URL takes up less space and keeps your links looking tidy. This is also a great resource when you are writing in places that limit character count like Twitter.
What are the Best Link Shorteners?
Bit.ly is one of the most popular link shortening websites because they were originally Twitter’s official URL shortening service. Bit.ly has a free account that offers 500 branded links, where you get to chose your own URL and 10,000 unbranded links. Bit.ly also gives you referral data about your links and top referrals. If you need more than 500 branded links, you can purchase their enterprise plan. That plan will also give you more insight into your traffic and you can track every link.
Bl.ink is one of the largest link shortners. Their links give you insight and data on date, time, language, referrers, device, and location of people who clicked your links. They also integrate with Google Analytics, adobe, and other web tools. Bl.ink has both paid and free account options depending on how many branded links you want to track. This is great if you want to track your conversions.
This was developed by the popular social media scheduling tool, Hootsuite. Ow.ly is included with every free or paid Hootsuite account. You can track your links right in your Hootsuite dashboard and you can shorten links as you are scheduling a post in Hootsuite.
Similar to how Ow.ly integrates with a Hootsuite account, Buff.ly integrates with a Buffer account which is another social media scheduling tool. In this tool, you can shorten a URL, send them out to your social media platforms, and track their performance. Buff.ly is perfect if you are already Buffer to schedule social media.
Tiny URL has been around since 2002 and is still one of the more popular link shortening software. Although there are no tracking or reports available, they do have a toolbar option that will let you shorten any URL from the current page you are on, saving you a step.
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