We’ve all been fatigued by advertisements at one point or another. “Ad fatigue” happens when your audience becomes too familiar of your ads and gets bored of them. Seeing the same advertisement over and over again can cause your audience to stop paying attention and create the ad campaigns to become less effective. Marketers need to understand that there is a point where ad’s begin to exhaust their audience, causing them to turn away. By following these five tips, ad fatigue will become a thing of the past.
1. Change The Background Of Your Image Ads
When users are exposed to the same visuals over and over again, they get use to them and begin to not pay attention. Just by changing the background color of your images, it can re-engage users again. If you are using Facebook ads, make sure to use different colors than white and blue, in order to make your ad stand out.
2. Vary Your Wording
Use your brand name, a clear call-to-action, or a question. Try some ads with humor, along with others that are more serious. Make sure to always check your wording and ensure that the right ads are coming up during relevant times of the day.
3. Use Simple Images
Using simple images ensures that viewers will immediately understand what you are trying to get across. Choose eye-catching images that look great when big, small, and zoomed-in. Also, avoid images with text or a lot of details.
4. Keep Ads Fresh And Up-To-Date With Ad-Customizers
Ad customizers update your ad with tailored messaging and time-sensitive calls to action. They especially come in handy with limited-time offers, as you can set a countdown to let users know how many days they have left before the sales over.
5. Rotate Ads Indefinitely With An Ad Schedule
Rotating ads stops users from becoming ad fatigued. As soon as your ad starts losing its efficacy, it should be rotated out and replaced with a different version. Ads should be rotated every week to every two weeks. However, every business is different, so the rotation should depend on when your CTR (click-through-rate) decreases, and Frequency increases.