Local SEO is the cornerstone of any business operating at a local physical store. With that saying, there are a few tips on the Local SEO practice that you might want to keep in mind. These DOs and DONTs are the most effective and efficient ways to make your business stand out from your competitors.
Do optimize on-page website
This includes contact details, business phone numbers and geography keywords. If your business is operating in Boston, it is a good idea to include Boston in the meta description and on the website.
Do create local citations
Sign up and claim your business listing on a local directory website. It’s one of the first things you should do as a business owner. Google, Bing and Yahoo all offered free listing on their search engines. This would be a good start.
Do claim existing listings and citations
It is very important to keep NAP across all the local listing citations. If you already have some running on the Internet, you should make sure that all the information about your business is correct in all of those listings.
Do encourage reviews
It’s a great idea to send out an email to all of your customers asking for their reviews of your business. This will help attract more clients in future.
It’s almost 2018. Everybody has a social media account now. Some have multiple. If you haven’t created a social account for your business yet, it’s a good idea to do that as soon as possible.