SEO is vital for any website that wants to get found. However, it can be a confusing space, with strategies having to change yearly, and many things never being fully set in stone. Because of this, it can be easy to make mistakes with your SEO strategy, wasting time and money on tactics that ultimately won’t work. Here are 5 common mistakes you may be making with SEO.
Many people make the mistake of thinking meta tags aren’t important since they don’t appear on the website itself, but the reality couldn’t be farther from the truth. Meta tags perform the vital roll of telling search engines what the page is about, and use to extract the snippet for the preview of your website. They also vitally affect your website’s ranking, and occasional errors can occur with them that may spoil user signal.
Links, Headings & Markups
External links are a vital part of your website’s SEO, as the number and quality of your links greatly affect your site’s position in SERP, as search engines rate link profiles very carefully. You should also keep in mind the internal link factors (nofollow attributes and URL optimization).
Another common mistake that is made are bugs with markups and headings, despite their importance for websites. These contain attributes which mark and structure the data of the page, as well as help search engines and networks display and crawl through the site.
Many sites have HTTP, and assume that it is simple as that. However, while that may have been true the past, today it is vital to have an SSL certificate for SEO. HTTPS is the secure version of HTTP, and is, therefore, one of the most important ranking factors out there. This is something that should be on every website, particularly if yours deals with personal information.
HTTP Status Codes & AMP
When a server delivers an answer to a user upon request, they are called HTTP status codes. Errors with them are rather serious, and negatively affect the site’s position in the search engine results page (SERPs).
Another common mistake is not having AMP, which are the accelerated version of webpages optimized for mobile devices. Considering that most search engines are catering more and more to the smartphone space, it benefits you to use it.
Finally, content is the biggest driver of all for SEO. As Google focuses less on individual keywords and more on the context they are in in an effort to bring more relevant information to searchers, it is important to generate good quality content that will retain your visitors, increase engagement and reduce page bounces from your site.
Overall, SEO can be a confusing space with lots of misconceptions and outdated advice. If you feel like you could benefit from some professional expertise, we over at Boston Web Marketing can help. We offer the best in SEO and webpage building services, and do whatever it takes to make sure your website ranks well. Contact us at 857-526-0096, or fill out our online inquiry form for more information.