How Can I Avoid Having a Contact Page That Doesn’t Convert?

If you are in an industry that relies on building leads or collecting contact information from potential customers via your website, it’s essential to know what the right elements are to have on the contact page, in order for it to be effective. Having the right content for your content page can improve your user experience and ultimately lead to more conversions. We’ve listed 5 of the most common mistakes to avoid, and how you can fix them to make sure your contact page is effective in gaining quality leads.

Not Having a Contact Page at all

First and foremost, you need to have a contact page. It’s probably the most obvious contact page mistake, but it does happen. Every website should have a contact page. It is there to help customers reach out to you if they have any further questions or business inquiries. Make sure it’s clear how they can get in touch with you.

Outdated information

If your contact page provides misinformation to your customers, it makes it extremely hard for them to reach you.  If you have recently moved offices or changed your email address, it should be on the top of your priority list to update this information on your contact page. Making sure that this information is consistent across the web is also extremely important for SEO.

Just a Form

If you are displaying a simple form that gives no option of allowing your customers to fill in their details, you may be missing out on key information that could help you assist them better.  Adding a name, phone number, email and comment box should be the minimum standard to include for your contact form. Although we recommend to keep the form short and clear, you can also try including additional optional fields. Depending on your industry, you can include fields for a start date of the project, for example, if you’re a contractor. Try to limit the required fields to only the absolutely necessary fields, like their contact information.

Not Including Ways For Them To Contact You

List out other ways customers can reach out to you. Does social media count? Yes, it does. If you are proactive with Twitter, make sure it is there for them to interact with you personally, however, don’t list out social media you don’t often check. This will lead to bad user experience.

Errors

Having a contact form that doesn’t submit properly will not only be poor customer experience but could also mean you’re losing a potential sale. Any grammatical errors, spelling errors, or functionality errors on this page could deter users from contacting you. Correct any errors to avoid potential customers from moving on to another website.

If you need assistance creating an effective contact page that will convert, the experts at Boston Web Marketing can help! Fill out an online form or give us a call today at 857-526-0096.

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