SEO is a consistent effort that you execute in order to ensure that your website remains ranking well in the long run, and is essential for any website that wants to be successful at attracting visitors and generating business. However, there are many wrong ways to do SEO, and several more strategies that may work well with others, but do not pertain to you. Distinguishing what’s best can be difficult, and can result in time and money wasted on strategies that simply don’t work. Therefore, we will be going over the top 4 ways you may be doing SEO wrong, and what should be done to fix that.
Not Starting with a Defined Goal
Simply stating that you want more traffic is not enough. Are you trying to raise brand awareness? Do you want people to simply view your content so you can make money off of display ads? Or are you trying to get leads and conversions through your site in the form of calls, form fill-outs, or online purchases? Regardless of what your methodology may be, it is important to make sure that you know what you are going for right from the start. This will help determine what strategy will be the best fit for you. Otherwise, you won’t even know what “good performance” even looks like, and you could waste months before you finally come to the conclusion of what works best.
Not Looking at the Right Metrics
This brings us to the second common mistake, which is that you don’t look at the right metrics to determine the best cause of action. More often than not, they are misinterpreted when it comes to what they represent, resulting in misinformed actions that can hinder your SEO results. Despite most websites sharing the same metrics, they often have different meanings among different segments, behavior, or customer journeys for the same product or service.
Beyond this, it’s important to look at the customer’s journey. Spending a lot on SEO and only looking at the end aggregate visits and conversions will teach you nothing about what works and what doesn’t. Backtracing what visitors did to get to conversion will help you learn about what works and what doesn’t. If you need a team who can make sense of these metrics and see the picture behind them, our SEO experts can help.
Having A Website with SEO Deficiencies
If you are a smaller business, chances are you built/run your website on either a website builder or a CMS(content management system), and while both of these are great, it’s important to pick one that has a lot of SEO flexibility. Many newcomers to online marketing choose a web-builder that is either easy to use or is flexible with making the front end of the site appear good, neglecting the more subtle but crucial needs of SEO. Therefore, when choosing what to build your website with, it’s important to select something that offers a lot of flexibility and room to update your SEO settings in the future. We over Boston Web Marketing can help with that, creating custom-built websites that are geared towards your SEO goals right from the start.
Paying for Unnecessary Tools You Don’t Need
This is a mistake that is easy to make and fortunately, easy to fix. There are a lot of great tools and services out there designed to help speed up work processes and organize data with ease. However, it’s important to remember that with SEO it is not one size fits all and that the way some things are streamlined can interfere with the needs of your website. Feel free to experiment and try different tools, but be sure to cancel ones you find to be irrelevant. At the end of the day, your goal is to streamline your process, not clutter it.
Ultimately, SEO is an important part of online marketing that can be done in several ways, and it is important to find which one works best for you. If you feel like this is something that should be handled by experts, our esteemed team over at Boston Web Marketing can help. We have a strong group of SEO & PPC experts that can drive traffic to your site to meet your needs, as well as professional homeowners