It’s no secret that online reviews are extremely valuable for a business. Especially today, consumers rely heavily on the opinions of family, friends and other customers to inform their decisions. What people say about your product or business matters, so it’s important to gather as many positive reviews as possible. Here are some tips to increase the number of positive reviews for your business.
Create different places for customers to leave reviews
Make it easy for customers to leave a review for your business by having multiple platforms that they can review you on. The most popular platforms are Facebook, Yelp, Google My Business, and other listing sites. Make sure that you claim your business’s page on these platforms so that customers are able to leave reviews quickly and easily. If your business has a presence on numerous review sites, there are more opportunities for customers to leave reviews and thus more chances to build up your reputation.
Ask customers for reviews
It may seem simple, but the easiest way to get reviews for your business is to ask for them. Many business owners prefer not to ask their customers for reviews because they feel that they are being too pushy, but a BrightLocal study noted that 68% of consumers will leave a review if asked. Send a follow-up email or use automated services that send messages to customers to ask for their feedback.
Respond to every review – even the bad ones!
One easy but impactful action that many businesses overlook is responding to every review. Responding to reviews lets the customer know that you value their feedback and will take their comments and suggestions into consideration, whether positive or negative. For positive reviews, be sure to thank the customer for their business and for leaving the review. When responding to negative reviews, make sure you apologize to the customer, address their complaint and take responsibility. It may seem tedious, but responding to every review can benefit your business’s reputation substantially.
Share positive reviews
When you receive positive reviews, try to keep the momentum going by sharing them! Sharing reviews on social media might inspire other customers to share their experiences as well. You can reshare positive reviews on Facebook or turn reviews on Google My Business or Yelp into quotes to post on Instagram or Twitter. If customers see that other people are reviewing a product or service, it makes them more likely to do the same.
Contact Boston Web Marketing
For more tips on how to increase the number of positive reviews for your business, contact the professionals at Boston Web Marketing! Our team of SEO experts will be happy to help you. Fill out our online contact form or call us today.