If your restaurant website is ranking well in search engines, great, if not, there are always opportunities to improve your presence in search rankings using search engine optimization (SEO). Increasing your search visibility will help many hungry customers click on your restaurant on Google as well as request directions, visit the website and look at the menu for a takeout, or order delivery.
The restaurant business is extremely competitive and investing in SEO is a must today. So here are 4 SEO tips for you to boost your website in search results.
1. Own Your Backyard
You should start setting your initial SEO strategy with the goal of dominating local search. The first step should be claiming, standardizing data, and optimizing listings for your restaurant in all local search listings such as directories like Yelp and Yellowpages, social media sites, and niche specific listings.
It is important to standardize your business name, address, and phone across all data sources as it is a critical part of local SEO.
Directories are also ranked on domain authority, so it is wise to start with directories that matter such as Google My Business, Yelp, Foursquare, and more.
2. Create Fresh Content
Search engines love unique and fresh content. Thus, if you have a single location, it is much easier to create fresh content than a multi-location business. The content that is written can not only helps you rank better but also appeals to your customers by delivering your business’ message.
Another way to engage with your customers is to give details about your dishes, how you developed this dish, and why it is the best in town. In your content, including information about a local neighborhood can help Google and visitors who are not familiar with the neighborhood understand it better and increase your brand image.
Content doesn’t have to be only written content but it can also include your menus, videos, graphics, special promotions, and etc. By consistently generating new content, you can stand out from your competition.
3. Engage with Customers on Social Media
Many business owners might think social media would not have any benefits to their business. However, by having a social media presence, it can drive followers to your site.
After you published a blog on your website, you can always post it to your social media to entice people to click on it and be converted when they see other content on your website. In order to have a strong social presence, you should engage with followers and reply to inquiries. How you communicate online can correlate with the customer service delivered in the restaurant.
Find your audience, engage them, and get them to influence others on your behalf.
At the end, the engaged audience can spread your business name out and the word of mouth can increase your business traffic.
4. Reviews & Testimonials
Today, many customers will look for reviews and rating scores in the search results. Most people will look for restaurants that have higher star ratings. Through the use of structured data markup, star ratings can appear in search results and that is another reason for users to click on your site versus your competitor’s site.
Past customer reviews and testimonials have a big influence on the decision of other people too. So if you can have many good testimonials on your site, it means more foot traffic to the restaurant.
However, sometimes bad reviews are left on your business’ Facebook or Yelp and that could hurt your business’ rating. When that happens, try to reach out to the customers and convince them to modify or delete that review.