All content is created differently, but all content that is put out there and published on your website needs to be quality content that your readers can benefit from. If you’re investing time and money into your business, you should also be investing time into your content writing and coming up with a plan before hitting publish. Follow these four points to help improve your content, connect with your readers, and increase your rankings on search engine result pages.
Speak to Your Target Audience
Who are you writing for and what are their needs? Fully understanding your audience will allow you to write content specifically aimed towards them and their needs. Highlight the information they need, the products and services they would use, and what sets you apart from your competitors.
If you’re not sure who your target audience is and do not have a previous customer base, come up with a buy er persona for each segment of your business. If you do have a previous customer base, use Google Analytics to learn as much as you can about the audience to your website.
Optimize Your Website & Social Media
Even if your content is the best of the best, your content still needs to be optimized for Google and other search engines to better crawl and index it. When crafting up your content, be sure to use keywords, internal links, and title and meta tags to help increase your ranking so that your potential clients and customers can find your work on search engines.
Set yourself a part from your competitors and give your customers valuable content. Whether this is additional sources, videos, visuals, photos – whatever it is, ensure it is valuable to your readers. If your readers don’t find value in what you’re sharing, they aren’t going to come back.
Inform, Educate & Engage Your Readers
In line with providing value, you want to create content that helps inform, educate, and engage the readers on your website to keep your readers coming back to your website and engaging with you. Inform your customers of information that would be beneficial to them, teach your readers how to use your product or explain your services, and speak with your readers. Engage with your readers, ask them questions, speak to them.
You can educate, engage, and inform in many different ways but some awesome ones are:
- Blog posts
- Social media (run a Twitter poll!)
- Webinars, Ebooks, & videos