A majority of businesses are seeking new ways to establish an online web presence and boost brand awareness. Advertising with TV, print and radio has fallen short these days as more and more people are relying on the internet. In order to connect with customers and gain a loyal following, it’s crucial for business owners to implement some type of marketing plan. There are, of course, multiple ways to advertise your business but the most successful incorporate the elements below.
1. Web Design
Having a well designed website is an absolute necessity when trying to promote your business online. Any advertising and content marketing will point back to the business owner’s website, encouraging consumers to take action. Make sure that your website is user-friendly, has a blog and is mobile-friendly.
Search engine optimization (SEO) helps businesses rank higher on Google, Bing and Yahoo. Without this service, your website will get buried among pages of search results. Implementing SEO will greatly impact your conversions as most consumers don’t look past the first or second pages of the search engines.
3. Social Media
Every business owner should take advantage of social media, especially since they are generally free. Since so many people are on social media constantly, this is a great way to generate a reach that you may not find anywhere else. Social media allows you to share information about your brand or product through Tweets, images and posts.
4. PPC/Banner Ads
Having your company name pop up on search engines and an array of websites will help with brand recognition. It also allows you to get your name in front of consumers who are looking to purchase your type of product or service.