Simply registering an account and posting isn’t enough for your Facebook marketing strategy. If you want to build a strong following that generates new likes and traffic back to your website from your Facebook profile, here are four things you can do today to improve your Facebook page.
Your “About” Section
When users want to know who you are and what you do, your “about” section will be the first thing they will look to.
Similar to the about section on your website, the about section on your Facebook page should be able to address, in a few short sentences, what users can expect from your business.
Along with a short, yet compelling blurb for your about section, you should also be sure to complete other areas of the about section on the page such as:
- Address
- Number
- Website
- Category
- Hours
- And Additional Contact Information
Your Call-to-Action Button
Want your users to take action and convert right on your Facebook page? Include a call-to-action button on your profile.
Facebook pages have a call-to-action button in the header, which can articulate the actions you want your users to conduct in your profile.
You can create calls to action such as:
- Watch Video
- Shop Now
- Contact Us
- Book an Appointment
- Learn More
Add a Custom Tab Section
Want to deliver a customer service-oriented Facebook page? Consider adding features such as live chat, shipping information, subscriptions, signups for upcoming events, or downloadable content to give your profile something more than content that you’re posting.
Pin Your Top Posts
When you post new original content to your Facebook page, older posts will get pushed down your newsfeed. If you want a specific post to capture a lot of attention for longer, “pin” your posts to the top of your profile as a way to promote your latest blog posts, upcoming events, or product/service announcements.