4 SEO Tools You Should be Utilizing

Search engine optimization is essential for bringing organic traffic to your website, but it’s a process that a lot of people can’t wrap their head around. We understand – it’s complicated, there’s so much information out there that it’s hard to know what’s real and what isn’t. Whether you’re a seasoned SEO or just starting off, you need to start utilizing these 4 SEO tools to take your website to the next level.

Google Webmaster Tools

There are numerous tools you an utilize in Google Webmaster Tools (GWT) that will help improve your SEO and keep you educated on what’s going on with your website.

Under the Search Traffic Tab


  • Search Analytics: Allows you to check your current rankings, clicks, and impressions for different keywords, pages, devices, and countries.
  • Links to Your Website: This section allows you to view the websites that are linking back to your website.
  • Internal Links: This tab will allow you to see a list of every single internal link on your website. You can also search for a specific page under this tab and export the list of internal links into a spreadsheet.
  • International Targeting: This section will have two tabs – language and country. Under the country tab, you’re able to set the country you would like your website to target.
  • Mobile Usability: With so many people using their phones to access websites, it’s important for yours to be mobile-friendly and responsive. This tab will allow you to see if there are any errors when people are viewing your website on their mobile device.


Under the Google Index Tab


  • Index Status: This lets you see how many pages of your website that have been indexed in the last year.
  • Blocked Resources: If Google cannot access pages on your website, you will be notified via this tab as well as sent a message through your search console. It’s important to have this fixed as soon as possible.
  • Remove URLs: If you want to remove a URL that you own from search results for a temporary period of time, you will submit them through this tab.


Under the Crawl Tab


  • Crawl Errors: When there is 404 Error that comes up when Google is crawling your website, they will be listed out under this section along with the permalink for the specific page.
  • Crawl Stats: The section where you can see what the bot crawl stats have been over the last 90 days.
  • Fetch as Google: If you are having issues with your pages being crawled and indexed, you’ll want to fetch your sitemap as Google via this tab. All you have to do is input your sitemap.xml and select “fetch”.
  • robots.txt Tester: If you want to view, make changes to, or see any errors related to your robots.txt file, you can do this here.
  • Sitemaps: Add and test your sitemap each month via this tab. You can also see how many pages have been crawled and indexed from your website


Security Issues Tab

This is where you will be able to see if your website has been hacked or if your website has been infected with malware.

Google Analytics

Google Analytics will allow you to access all of the information regarding your users and how they are interacting with your website.

The Audience Tab

In this section you will be able to view:

  • Demographics and interests
  • Your users location
  • How engaged your users are
  • What devices and browsers are being used to access your site


The Acquisition Tab
In this section you will be able to view:

  • Where your website visitors are coming from
  • AdWords Campaign information
  • The social media platforms that users are accessing your website from
  • Campaigns you are running


The Behavior Tab

In this section you will be able to view:

  • What pages users land on when they first come to your website
  • The pages users are on right before exiting your website
  • The most popular pages on your website


The Conversions Tab

If you have conversion tracking set up on any of the phone number or contact forms on your website, this is where you’ll be able to view the information collected. This is also where you’ll set up goals if you haven’t added any to your website yet.

All In One SEO

All In One SEO is a SEO plugin for WordPress that allows you to:

  • Create a sitemap.xml and robots.txt file for your website
  • Add a title and meta description for your homepage
  • Add titles and meta descriptions to blog posts and pages on your website
  •  Select title, display, keyword, and non-indexing settings for your website
  • Verify Webmaster tools
  • Verify Google Analytics


Page Speed Insights

Using a free tool, such as Google PageSpeed Insights, will allow you to test the load time of your website on both desktop and mobile. It will give you an overall score and and will suggest a variety of ways to optimize your website in order to increase this score and the load time.
Some things it might suggest:

  • Optimizing your images and image size
  • Deleting unused plugins
  • Getting rid of duplicate and unnecessary CSS/JavaScript Code

It might seem overwhelming, but utilizing these tools will drastically improve your SEO and ranking on search
result pages. If you’re interested in SEO services with Boston Web Marketing, please take a moment to request a free website analysis or call us today at (857) 526-0096/a>.

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