Most business owners are going all in on social media marketing and forgetting about their website. While social media is a great marketing tool for small businesses, blogging shouldn’t be forgotten about. Here are the top reasons why you should add a blog to your website.
A Blog Gives you Content
Thinking of new and relevant content to post on social media can sometimes be overwhelming. A blog is a great piece of content to share across all social media platforms – LinkedIn, Twitter, Facebook, and Instagram while driving traffic back to your website. A blog will give your readers more relevant information about the products and services you are offering and guide them towards a buying decision.
A Blog will Humanize Your Brand
All of your customers are used to hearing you speak about your business in a professional manner, but with a blog, you are letting your customers hear from you on a more personal level. A blog gives you a platform to have a conversation with your customers and connect with you on a deeper level. You can also give your customers a look at your business behind the scenes, what you stand for, and why you’re different. If they connect with your business on a more personal level, your customers are more likely to choose your business over your competitors.
A Blog Gives you Credibility
Not only will a blog help your business give your brand a more human-like and relatable feel, but it will also make you look like an expert in your field. If your website is putting out consistent and well-written content that relates to your business tells your customers, your employees, your competitors, and search engines that your company is a credible source and they will trust you and your business more.
A Blog will Help your SEO
Most business owners are worried about optimizing their website for SEO to rank higher, and a blog is a great way to do that. If you are staying up to date with SEO industry news, you will know that Google likes your website to have a lot of relevant content. Google will look at your website more if you are constantly adding content to your website. The more information Google has, the more they will give users your website as a search result.
If you are looking to add a blog to your website but don’t know how or what to blog about – turn to Boston Web Marketing. We are experts in helping your website get ranked higher on Google and other search engines. Contact us today for a free SEO evaluation.