Working in SEO requires one to have their hands in several different pots at any given time. With so much going on, it can be quite easy to focus too much on one facet of the industry while ignoring others. Focusing most of your efforts on inbound marketing while neglecting other technical aspects of SEO can hurt you down the line. So, we’re here to point out some common mistakes SEOs make on-site. Have you fallen victim to one of the items on our list? Read on to find out!
1.) Bad Internal Link Structure
While there are a number of good ways to go about structuring your links, there are certainly a slew of bad ways too. Flat link structure is one issue seen time and again. While every page should be reachable from one static link, at the least, some SEOs take it a bit too far, and insert links to practically every page contained within the site. This can make it hard to locate appropriate pages, in addition to confusing search engines when they decipher your site. Without being clear as to which links are more important than others, search engines cannot accurately deduce which ones are significant. If search engines cannot fully understand your site, your rankings will suffer for it.
2.) Incorrectly Utilizing Alt Text for Images
Since search engines have much more difficulty interpreting images, they should never be used in places of text. However, images bring diversity to an otherwise simple page, not to mention there is always the option of alt text. Alt text provides a brief description of a planted image just in case the image does not display properly, yet people often use it incorrectly. They use the alt text for keyword stuffing as opposed to describing the image itself, which is not the intended purpose of alt text. While keywords can still be relevant, they in no way explain what users should be looking at. It can also lead to search engines inaccurately interpreting the text on the page.
3.) No XML Sitemap
It can be easy to glass over an XML sitemap these days, especially since search engines interpret sites much quicker than they used to. However, they still have value. The number of pages indexed by search engines increases significantly if there is an XML sitemap present on the site. Since issues with indexing still occur, XML sitemaps still help smooth out said issues. Just be sure to have a sitemap that updates every time you add content to the site, as static XML sitemaps no longer have much purpose.
4.) Having an Un-Indexable Format
Search engines have a rather limited capability of deciphering images, flash files, java apps, and video content. While you certainly shouldn’t shy away from these types of content, you should be aware that your site stands a large chance of being improperly indexed due to their presence. If your website contains a lot of content in the above listed formats, be sure to provide alternative ways for search engines and users to access the content.
These four mistakes are only a tip of the faux pas iceberg. With so much to keep track of, it’s hard not to slip up here and there. Check out some other common on-site SEO mistakes, and shine some light on your blunders. Who knows, you might just emerge a better worker because of it.