Keyword research is one of the most important things to do before you start any SEO/Paid Advertising campaigns. While a lot of industries seem obvious and easy enough, you never actually know what goes on in people’s mind while they are searching. With the help of these tools below, your keyword research is guaranteed to get much easier.
Google Keyword Planner Tool (Free)
If you are familiar with Google AdWords, you must have used their keyword planner at least once. This powerful tool combines two features: a keyword tool and an AdWords traffic estimator for the keyword. By utilizing this wonderful free platform, you can optimize your website effectively based on the researched market keywords. Also, by looking at the AdWords high demand traffics, you can learn the current trends in the industry in order to tailor your contents to the potential leads.
Long Tail Pro (Paid)
LongTail pro is another paid tool, and it offers many features in addition to finding profitable long-tail keywords. This was a desktop based solution but now everything is on the cloud. They are popular among niche marketers & they are a solid tool if you are looking for paid options.
Cost: $25 /month annual starter plan
With SEMRUSH, you can get detailed traffic statistics, SEO reports, CPC for AdWords/AdSense, etc. Unlike other keyword planners, SEMRUSH takes away the guess work & help you quickly find long tail keyword from any website.
Cost: $99.95/month monthly pro plan
Word Tracker (Paid)
Word Tracker is another popular keyword research tool. It doesn’t just show you the popular keywords, rather, it offers more specific details such as competition, KEI (keyword effectiveness index). With a free account, you can get 100 keyword results. However, you can receive more features and benefits if you purchase the paid version.
Cost: $27/month monthly bronze plan