Google is now increasing the number of ads displayed on a search engine results page. Thus, it is a no-brainer to start using Google AdWords for your business. Remember, it is very easy to start the campaign and pause anytime. If you are not doing pay-per-click (PPC) already, you might be already losing business to your competitors that are using PPC.
Here are four benefits of using Google AdWords:
1. Measure and Track Goals
A major benefit of PPC advertising is that it allows you to measure and track any goals you’ve set up. You can see detailed data like impressions and clicks available to you and show how well your campaigns are doing. It also tells you clearly whether the campaigns are working or not. When a visitor lands on your landing page, you can track their whole buyer’s journey all the way to when they submit a contact form. Traditional advertising like billboards and magazines can’t track any data.
2. Increase Brand Awareness
Google AdWords helps with brand awareness because it’s an efficient way to tell people about your brand. By displaying your brand to your target audience it will make people become familiar with your brand even if they don’t interact with the ad. The more your Google Ad shows up to your target audience, the more interested they may become. Google did a study and found that Google Ads lift brand awareness by an average of 7%.
3. Get Ahead of Competitors
PPC can also be a quick solution to getting ahead of your competitors. Although SEO is an important method of getting your website position higher up on Google search in the long term, PPC can give you a very high exposure in the short term. PPC allows you to target a wide range of prospects and customers.
4. Set Your Own Budget
PPC allows you to set your own ad budget and how much you are willing to spend per month and day. If you see clicks and positive results, you can increase your budget. If the ad is not performing so well, you can always pause it or allocate the money to other ad groups. The flexibility allows you to run trials and tests for your ads before you see which one gives the best results.
Contact Boston Web Marketing
If you’re looking for professionals to assist your business with Google Ads, Boston Web Marketing is here! Our Google Ads team will help you create the perfect ads to reach your exact target audience. Give us a call today at 857-526-0096 or fill out a contact form!