Things move faster online, whether its optimization techniques, preferences for design or simplicity: even a site that’s only a few years old could have quickly become completely outdated by now. From one-page parallax sites to implementing hard codes on each page to neglecting how your site looks on tablets and mobile phones, there are several aspects of your site that could have aged poorly since it went live. If you’re noticing that your site stands out from your competition, and not in a good way, consider making these changes to bring it up to 2020 standards!
Implement an SSL Certificate
Does your website still load as HTTP? In the address bar, you may notice a “Not Secure” warning. This is because your website does not have an SSL certificate, an extra layer of encrypted security between the browser your site is being viewed on and the server where your files are stored. While certificates were at first only critical for e-commerce websites or sites that handled sensitive data, Google began a push to prioritize HTTPS sites in 2017. Making sure your website loads in HTTPS is important to your search rankings as well as the level of trust a potential customer has in your website. In addition to the warning in the address bar, sites without SSL certificates have prominent warnings that they are not secure right in search results, which can hurt your rankings. An SSL certificate can be purchased through your hosting provider, with many offering one for free with your plan.
Install Google Tag Manager
If you are still using hard-coded tags for Google Analytics, Google Ads and Facebook Pixels, you could be missing out on valuable information. While hard-coding tags can take a lot of time and using a plugin can lead to security vulnerabilities when the software depreciates, Google Tag Manager provides an efficient way to easily add tracking information and keep it organized right in Google. Tag Manager allows you to add tracking information for everything from page views to clicks on your email or phone number to built-in Facebook Pixel tags and preview it to ensure that everything is firing before pushing it to your live website. Unlike Google Analytics, Tag Manager keeps track of different versions, allowing you to easily go back if a tag stops working.
Make Sure Your Site is Mobile Friendly
The use of smartphones has skyrocketed since the iPhone was first introduced in 2007, with over 3 billion users worldwide. More and more people keep using their phones to perform initial searches for products and services, with no signs of slowing down. Last July, Google completed a switch to mobile-first indexing, meaning that the mobile version of each page is used to determine rank and index a website. This means that it is more important than ever to have a mobile-friendly website, with each image, link and call-to-action responsive and easy to interact with, with simple check-out processes and contact forms. It’s easy to test your website to make sure it is responsive, with tools like the Mobile-Friendly Test available for free use as well as the ability to inspect your website across many sized screens.
Responsive Website Design & Search Engine Optimization Services
If your website is showing signs of its age and you’re looking for a way to capture new leads and traffic, contact Boston Web Marketing today! In addition to designing sleek, modern websites easily viewable on any platform, our team will make sure your new website is fully optimized for top rankings in search results. For questions about our services, please contact us today!