What is a Google Knowledge Graph?
A Google knowledge graph is a grouping of knowledge from a variety of sources that show as one graph. This typically pops up to answer a query that is question-based, or if you have typed in a person, place or thing (any noun typically pulls up a knowledge graph). This was implemented by the search engine to make the user’s experience much easier, with the closest result showing up much larger than others on the page.
While it makes the user’s experience better, it can make it harder for the persons that are ranked 2nd, 3rd & 4th, as their competitor has shown up to cover most of the SERP. Let’s look at some of the ways you can optimize in order to take hold of one of these knowledge graphs today.
The Hummingbird algorithm is an algorithm implemented by Google, where question-based queries, or queries that are more conversational, are answered right away boldly, as opposed to the user having to click on a page and look for the answer themselves.
One of the ways to optimize towards this is by creating FAQs in your blog. By creating a title that is almost exact to the query, you have a better chance of coming out on top.
If you are looking for an individual to be found in a knowledge graph, it will be extremely beneficial to add schema markup (schema markup is extremely crucial for local small business as well). This schema markup will be hidden information that crawlers can pick up on, which can ultimately make it into the knowledge graph.
Content, as mentioned in many blogs before this one, is one of the most crucial elements of your site. The context in which the content is written is also massively helpful. While crawlers can’t necessarily visualize images, they can “read” words and determine context. Making sure to utilize context will be very helpful in the long run.