3 Ways to Improve Your Website Speed

One of the contributing factors to your website’s Google ranking is page speed, how fast your site loads on different browsers and devices. If you are running an ecommerce business, your speed is going to be a concern because a fast website leads to happier customers, which in turn leads to higher conversion rates because customers place an order in the time they want. However, depending on the number of images you have of your products loaded on your website, you could have a slower website. If page speed is a concern of yours, make these changes to increase your load time!

Compress and resize your images

Your website is probably image-heavy, especially if you have hi-res product images to show details that may not be visible in a wide shot. Whenever possible, use JPG or JPEG files instead of PNGs for smaller file sizes, and using photo editing software to resize and scale your images to decrease file size. There are professional programs available for this like Photoshop, or you can use free online alternatives like Photopea, Pixlr, or Canva. In addition, there are several plugins available to compress images sitewide, including TinyPNG for WordPress websites. 

Add caching plugins

Caching is when your browser stores certain data about websites, typically images, allowing for faster loading. Caching plugins like W3 are available to capture certain parts of the site for faster loading. If you are using a Shopify website, you can implement lazy loading, which loads images as the user scrolls rather than as soon as they land on the page. This is a simple feature that can be enabled at any time using a program called LazySizes, which saves responsive versions of the images used throughout your site.

Keep an eye on which apps are taking up a lot of room

Different functionalities used on your site are going to take up room, from any pop-ups you have to advertise sales to sliders along the top of the page with information about your business. If you notice that your plugins are taking up a lot of space, look into ways to compress them or look into similar plugins that will take up less space on the server and take less time to load.

Contact Boston Web Marketing

If you are looking for ways to improve your website speed, contact Boston Web Marketing! Our team will be able to go through your website and determine what content your site could use to improve your search engine optimization as well as compress images and improve your load speed. To learn more, please contact Boston Web Marketing today!

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