In 2015, we witnessed the meteoric rise of live-streaming apps, such as Periscope and Meerkat, while also noting the staying power of recent social media juggernauts, Snapchat and Vine. Considering social media is at the forefront of any successful business’ public relations agenda in the digital age, it’s important for companies to stay up-to-date with the latest trends in social media. This includes building accounts for any new app that has potential to be the next cutting-edge social media or public relations application.
While Facebook, Linkedin, Instagram, Twitter, Pinterest and YouTube will continue their reign at the top of all PR/social media apps for the foreseeable future, there are some new and exciting applications that your company should keep their eye on this year.
Social media right now is designed in a way that appeals to our society’s small attention-span. Think of it like this: Snapchat and Twitter users send out rapid bursts of information as a means of telling a story with a finite amount of time or words.
Storehouse is a storytelling application that looks to combine photos and text to tell stories without the confines of any word count or time limit. While the company has been around for a few years now, the application underwent a major update last September that its developers believe will now distinguish it from its competitors. Instead of being another Instagram or Twitter clone with real-time newsfeeds, Storehouse eliminated its newsfeed in order to increase the connection between users. This will reduce the amount distractions and should increase the time users spend on each page.
Companies may want to start using Storehouse if they’re looking to add a layer of visually-appealing storytelling to their brand’s image. This may be a nice addition to any service industry, as a landscaper, for instance, could capture their projects and use text to inform potential customers about payment or other useful information.
While you can “Like” a photo or status on Facebook or Instagram, the “Like” button’s impact on the overall exposure of a post is minimal in comparison to a site like Reddit, which is governed by users’ “Upvotes”. Any link that reaches the front page of Reddit gets there by its users “Upvoting” the post because they enjoyed it. Meanwhile, unpopular links/posts fade into obscurity and ultimately reach very few people.
Hyper looks to combine the photo-sharing dynamic of Instagram with the user-governed system of Reddit. People will therefore visit Hyper expecting to see only the most high-quality posts. This contrasts with Instagram since Instagram users generally just see posts from the users they follow. This limits the reach of companies, as most people only follow their friends, favorite athletes and celebrities.
Hyper, on the other hand, has serious potential in business application, as it gives even the most unknown companies the shot of going viral. Users can subscribe to certain hashtags with Hyper, which could be used by businesses as a way to get their foot-in-the-door of a certain industry. For instance, if a graphic design company posts a photo of a Star Wars-themed skateboard deck they designed and hashtag it either #skateboard, or #starwars, they could receive worldwide attention due to the popularity (and thus, business) of the two hashtags.
There’s a growing notion that Power Point presentations may have already “jumped the shark” due to their overuse in both academia and business. People stopped using them as a way to complement their oral presentation and started using them as an over-sized note card to read off of. However, this may all change if Slideshare proves it can be the savior Power Point presentations so desperately need.
Slideshare looks to combine the sleek, slideshow dynamic of Power Point with social media. Since it was bought by Linkedin, it has functioned as an underused platform built off of Linkedin’s site. Slideshare works by having people submit their slideshows, and from there, visitors will view the slideshow after searching for a relevant topic. Companies can then gain exposure if their slideshows achieve popularity.
There’s also another side to Slideshare’s applicability; companies can take slideshows and simply use it for internal training sessions. Also, nobody’s stopping companies for using them in their own sales pitches.