3 Tools To Help Improve Your Advertising Efficiency

Online advertising can be tough and confusing, with several metrics you need to monitor spread across multiple platforms, making it difficult to keep track of everything and gauge progress. This often leads to many people giving up on online marketing altogether, or leaving experts to take care of it. And while there is nothing wrong with the later, there are plenty of tools and software out there that help streamline your advertising efforts, making it more digestible and trackable for you. Here are 3 of the top online advertising software that is best for you.


WordStream has been a staple among the marketing community for years. Targeted towards small to medium-sized businesses, the tool integrates different PPC channels like Google Ads, Facebook, Bing, and Instagram into one easy to access place, enabling you to avoid jumping around from platform to platform.

One of the best features is the 20-Minute Work Week, a workflow that includes nine items to help you improve the overall PPC process. This is a major time-saver that offers everything from giving suggestions for ad changes, spotting valuable and negative keywords, creating conversions and more. They also adapt and keep up with Google’s ever ongoing algorithm changes so that you don’t have to.


One of the best PPC analysis tools around, Finteza is an advanced advertising analytics tool that shows you exactly what percentage of high-quality and low-quality traffic is coming to your website. The tool collects, processes, and displays the data as a map, with real-time charts that allow you to see your campaign’s performance as it functions. You can track clicks, impressions, and conversions live and set up different conversion goals, as well as retarget and display optimized ads to those who have performed a certain action on your website.

Ultimately when it comes to monitoring your campaigns, Finteza has more than enough tools to empower you with the ability to oversee your activity. It is ideal for anyone with multiple large campaigns that are hard to keep track of and needs a way to streamline the monitoring and management of them.


Anyone who has run an online campaign before knows just how important a landing page is. As the first thing your viewer sees once they click your ad, it is the landing page’s job to sell the fact that you are providing what they want/need. However building landing pages can be confusing when it comes to choosing which format you want to execute, and if so, it can take a long time.

Unbounce aims to simplify this process through its template offering, drag and drop page builder. It also offers more advanced tools like A/B testing, dynamic text replacement, AMP landing pages and more, providing all you need to quickly make and execute high-converting landing page strategies, all without needing to know code. It is the ideal platform for anyone who wants to maximize their campaign’s ROI.

Overall, as confusing and time-consuming as online advertising can be, there are plenty of tools to make sure that your marketing efforts succeed. If you feel like you could still benefit from some professional expertise with your online advertising, our experts over at Boston Web Marketing can help you run your campaigns. Our experienced PPC team are well versed in the realms of Google, Facebook & Bing ad platforms, and can help with not only building a great landing page but an entire, optimized site as well. Contact us at 857-526-0096, or fill out our online contact form to learn more. We’d love to work with you!

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