Google AdWords is a great tool for small business owners. It essentially “evens the playing field” with giant companies. Where you might not be able to compete for SEO, you can get a leg up on large companies using AdWords to funnel traffic, leads, and conversions to your website. If you are just getting started with AdWords here are some tips to get the most out of your PPC budget.
How To Build Better Landing Pages
Consistent Messaging: It is crucial for your messaging to be consistent for your ad set and your landing page. The reason a user clicked on your ad is because your message aligned with what the user was looking for. You need to create a landing page that also has the same messaging. This is called matching user intent. Great landing pages will deliver exactly what their ad copy says.
Keep it Minimal: A lot of people have opinions on what exactly should be on landing pages other than the product or service being offered in the ad. As you’re getting started building a successful campaign, you should try to keep it minimal. That means maybe removing the header from the webpage to reduce clutter and having one clear focus.
Mobile Friendly: As with all digital marketing in 2018, you need to make sure your landing pages are mobile friendly. Mobile searches have surpassed desktop searches already. If your landing pages aren’t optimized for mobile, you are going to waste a good amount of your budget on users that land on your page and immediately leave.
If you’re looking for help building a successful Google AdWords campaign, contact the experts at Boston Web Marketing today!