Google Ads is a great tool for small business owners. It essentially “evens the playing field” with giant companies. Where you might not be able to compete for SEO, you can get a leg up on large companies using AdWords to funnel traffic, leads, and conversions to your website. If you are just getting started with AdWords here are some tips to get the most out of your PPC budget.
Determine Your Goals
When running a Google Ads campaign, the first step is establishing your goal for the campaign. Are you trying to gain sales? Do you want people to sign up for your Newsletter? Fill out an online form? Determine what exactly your goals are and this will help get you on the right track to being consistent and creating landing pages that correspond with these goals.
It is crucial for your messaging to be consistent for your ad set and your landing page. The reason a user clicked on your ad is because your message aligned with what the user was looking for. You need to create a landing page that also has the same messaging. This is called matching user intent. Great landing pages will deliver exactly what their ad copy says.
Keep it Minimal
A lot of people have opinions on what exactly should be on landing pages other than the product or service being offered in the ad. As you’re getting started building a successful campaign, you should try to keep it minimal. That means maybe removing the header from the webpage to reduce clutter and having one clear focus.
As with all digital marketing, especially as we head into 2020, it’s imperative to make sure your landing pages are mobile-friendly. Mobile searches have surpassed desktop searches, meaning that if your pages are not responsive, they likely won’t translate well on a mobile device. If your landing pages aren’t optimized for mobile, you are going to waste a good amount of your budget on users that land on your page and immediately leave.
Contact Boston Web Marketing for Google Ads Management
If you’re looking for help building a successful Google Ads campaign, contact the experts at Boston Web Marketing! Having a strategy and knowing how to best utilize the tools that Google Ads has to offer is crucial for a successful campaign. Fill out an online form or give us a call at 857-526-0096 to get started today!