When it comes to data and search engine optimization, the more the merrier. There are dozens of data-collecting software programs designed to help you improve a website’s SEO, the most well-known platforms for measuring your website’s success being Google Analytics. However, there’s another Google-made platform that provides some useful insight: Google Business.
The Google Business dashboard isn’t just for business owners and SEOs to add pictures and business information to. Once you claim your listing and fill out the necessary information, you can continually revert back to the dashboard for important user information — called Insights — that you won’t find on Google Analytics. Here are the three most important Insights you’ll want to pay attention to.
- Where customers view your business on Google. This section shows you how many people found your business while using Google Maps as opposed to using a standard Google Search, as well as cumulative views from both. If your business has a brick and mortar location, you will generally see more searches in Maps than without a business address listed on your Google Business page. If you haven’t already added your business address, it’s important to do so because your storefront will appear in a local Maps search.
- Customer actions. Just like how Google Analytics provides useful user data in the Acquisition and Behaviors tabs, Google Business Insights also relays pertinent information regarding how customers take action on your Google Business page. In the image below, you’ll see that there were three different types of actions: visit website, request directions, and call. Each of these are broken down by day so you can pinpoint exactly when you can peak activity in each type of category.
- Photo views. This is something completely unique to Google Business that no other platform, including Google Analytics, can sufficiently replicate. The section shows you the number of photos posted to the business page as well as the number of times the photos have been viewed from the business page. But here is where things get even more interesting; the graph also compares your total number of photo views against industry competitors. Just as it’s important to have photos on other listing sites such as Yelp, Angie’s List, and Houzz, it’s also beneficial to showcase photos of products or services on your Google Business page — people do look at them!
Keeping a regularly updated Google Business page may seem tedious and pointless compared to other SEO strategies, but it does significantly improve your online visibility. If you’re having trouble maintaining your Google Business page or need help claiming your business page, please contact our full service Boston SEO company today!