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3 Strategies That Make Your WordPress Website Mobile Friendly

Every year it becomes even more important to have a mobile-friendly responsive website. Companies that do not have mobile-friendly websites lose out on business, due to the rising amount of mobile sessions, traffic, and conversions seen across almost every industry. If your website loads slowly, does not have a responsive theme and generally isn’t easy to use on a mobile device, you will lose business. Luckily, if your website runs on WordPress there are a plethora of mobile-friendly plugins that can help improve your website.

Install A Theme Override Plugin

One issue for many WordPress websites is that the theme of your site may be old and outdated. Older themes are not built to be mobile friendly and are not responsive (they do not rearrange elements on the website to fit smaller screens). There are many plugins that allow your theme to be overwritten when it is viewed on mobile devices. Developers can choose which pages have the theme overwritten and which do not. The replacement theme is often simplistic and mobile friendly. Google recommends the plugin WPTouch because it is a quick and easy way to boost mobile friendliness. However, for developers that want to keep a consistent theme, this plugin may be a bit too much because it overrides so much of your theme’s design elements.

Install a Cache Plugin

One of the most important factors of mobile-friendliness is website load speed. Users expect websites to load quicker on their phones than on their desktop computers. One way to improve speed is by using a caching plugin. A cache plugin saves information from your pages so that it can load quicker. There are many cache plugins to choose from. One of the most popular is WP Super Cache. WP Super Cache converts large PHP files to static HTML files that are easier for servers to read.

Install an Image Optimizer Plugin

Another factor that affects website load speed is image optimization. Images can be some of the largest files on a website, and can completely stall website load time. This is especially true when users access a website on their phones. There are many image optimizing plugins on WordPress that make images smaller without losing picture quality. Different image optimizing plugins have different options for changing images, some handle all images automatically while others require user input. Depending on what works best for your website, an image optimizer can improve your website’s mobile-friendliness.

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