- The number one factor in improving your local search rankings has to be content. There are many factors but if your content isn’t compelling enough, you will lose your audience very quickly. Thus, by building out blogs, creating videos, or infographics that will help resolve an audience’s problems, you will keep them on the site longer and keep them coming back to learn more about your business’ service and products. Once the content has been written, you should download a simple SEO plugin like Yoast SEO plugin or All-in-one-SEO plugin to do some on-page optimization.
- The second simple improvement is adding your WordPress site to your Google My Business page. Google My Business will display physical proximity, user reviews, business descriptions, and categories that will affect your local rankings. Once you claim your GMB page, make sure you add your website URL, hours of operation, and description of your business to your profile.
- Another simple improvement is modifying your URLs to include a location. You can change the permalinks to custom structure to add a location to your URLs. For example, www.domain.com/seo-boston-ma.
Further, you can make more changes by creating robots.txt, XML sitemaps, and improving your site speed. All these could help you improve your local search ranking.