In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your business. With continual updates to the way websites are built, along with the programs and programming languages used, that website may have been top of the line a few years ago, but technology & design methods advance quickly, and it’s important to keep up. If you think you are in need of a website read this blog for 3 quick visual tips to determine if a new website redesign is in your future!
If Your Site Is Not Mobile Friendly
With smartphones playing a bigger and bigger role in our lives today, it’s important to have a mobile-friendly website. When users are accessing information from their smartphones and tablets; they expect to get what they want, when they want it, in a perfectly formatted manner. If your website is not mobile-friendly, it can quickly drive away users and decrease the amount of mobile traffic & conversions.
The use of smartphones has skyrocketed since the iPhone was first introduced in 2007, with over 3 billion users worldwide. More and more people keep using their phones to perform initial searches for products and services, with no signs of slowing down. It’s easy to test your website to make sure it is responsive, with FREE tools available from Google for use as well as the ability to inspect your website across many sized screens.
If Your Site Is Not User Friendly
A website should not be hard to navigate. The number one way to gain a user’s attention is to make navigating the site easy for them. If a user can not easily find what they are looking for on your site, they will most likely leave without making a purchase or filling out a contact form.
If you are curious about the ease of your website’s navigation, here are a few easy ways to find out. Are there simple ways for the user to reach similar pages about related products or services? Can a user navigate throughout the website seamlessly from page to page? Are relevant calls-to-action and internal links available? These simple design elements can help users find relevant information with ease, making them more likely to choose your business.
If You’re Expanding Or Rebranding
If your company is going through a change such as rebranding, expanding to new locations, or increasing your overall services or products, this can be an excellent time to review the current status of your site. Review your website prior to expansion to see what must be done to highlight your new products, locations, or services and if your existing site can handle the anticipated changes.
Boston Web Marketing: The SEO, Web Design & Marketing Professionals
Boston Web Marketing can work alongside your internal team of Marketing professionals when it comes to optimizing your business and getting your website back in front of the eyes of those you are trying to reach. Need a site consultation? If you are interested in growing your business online, give Boston Web Marketing a call today at 857-526-0096!