Social media used to be a simple task that was farmed out to interns or done on the side. Post a few things every now and then, upload a few pictures, and that was more or less the extent of your social media marketing.
Nowadays, it has graduated to another thing entirely. Currently, there are over 6 million active advertisers on Facebook, double the amount there were back in 2013. This reflects the growing importance of a prominent social media presence, as a result of the millions (and in some cases, billions) being on these platforms. So it makes sense to have someone who is well versed in marketing within these platforms and can make the most out of your money and time. Here are three reasons why you should hire a Social Media Manager.
The Social Landscape is Constantly Changing
If there is one thing you can be certain about social media, it is that it changes very rapidly and with little warning. New algorithms, new tools and platforms, and new control consoles are just some of the many things that can change at the drop of a hat. Even if you manage to learn how to learn how to control things initially, keeping up with the changes takes a lot of time that could be better spent doing other things.
Having a social media manager will ensure that your marketing efforts are up-to-date with the latest trends, and will ensure that your strategy and content won’t become outdated or obsolete. Furthermore, a social media manager can take into account any changes that are planned to happen soon, and notify you of any changes that need to be made to campaign objectives and content to provide success with regards to their goals.
Social Media Strategy
While some content is better than no content, it still benefits to have some form of strategy when making your posts. This means having your posts work in tandem with your email marketing, PPC ads, blogging content, etc.) This will not only keep your content fresh, but it will increase the synergy of your marketing efforts overall both online and offline. A skilled manager can handle this for you, as it is something that requires a dedicated amount of focus, rather than another task that you can simply hammer out on the side.
Increased Engagement with Customers
A big benefit of having a social media presence is the ability to interact with your customers, and have a level of outreach and communication that you previously didn’t have before. This also means, however, that customers can come to you with their problems, questions, and inquiries with ease, with the expectation that you can help address anything they may have to present you with.
For this, hiring an individual who has a great deal of experience in this is a major plus, as a skilled social media manager can help mitigate and solve an issue in a few minutes. This is because the social media manager not only develops the persona and image of the brand within social media, but also works with other aspects of the business like customer support and PR, so contingency plans are put in place well before a social media crisis takes place. Having such a failsafe can prove fruitful for your brand, as being able to handle problems swiftly and in a satisfactory manner sets a good reputation for your brand.
Overall, there are numerous reasons as to why a social media manager is worth your time. However, the extent of the benefits lies with hiring the right person. For us over at Boston Web Marketing, we have over 9 years of experience in creating and managing online presences and do everything from email marketing to social media management to PPC advertising. If you feel like you could benefit from our services, please call us or fill out an inquiry. We would love to discuss more.