Public relations strategy and digital marketing strategy, specifically search engine optimization go hand in hand with each other, as ethical SEO is critical for strong PR results. While traditional public relations still exist, digital public relations is what is currently at the forefront. Both digital PR and digital marketing are strongly focused on building a trustworthy brand reputation, and building authority over competitors while establishing awareness of your company, brand, products, services, etc. Having a fully integrated marketing and communications approach gives you the opportunity to increase your online presence dramatically.
Here are 3 reasons why PR and SEO are a Powerful Combination:
1.Improved Content Marketing
Content is truly at the forefront of both PR and SEO, having relevant and well-produced content is key to establishing an online presence. By combining both PR and SEO you are giving your brand the opportunity to create quality content that is relevant to your target audience within multiple channels that can influence your viewers.
2. Established High-Quality Links
Creating content that is newsworthy is a key component of both SEO and PR. These newsworthy articles, releases, and blogs allow for reputable links to be created that can lead back to your website’s landing page or service page. By putting an emphasis on creating these high-powered links, you are creating strong brand awareness and authority which will lead to high rankings on search engine results pages.
3. Improved Keyword Research
Keyword research is one of the most essential pieces for SEO. Keywords show you what your target audience is searching for and when they are searching for it. Having strong keywords allows SEO and PR professionals to create relevant and intriguing content for your audience. Combining both SEO and PR gives you a strong opportunity to dictate what your content should be about and how it should be distributed in order for your website to rank higher on search engines.
A critical component of creating your SEO strategy is having an integrated marketing agency that makes the most out of the intersection of both PR and SEO strategies. If you are in need of PR and SEO services, Boston Web Marketing can help you combine the skills of public relations with the outreach of SEO. We work with businesses in a range of industries and sizes and would be happy to provide you with our top-of-the-line services. Give us a call today, we look forward to speaking with you soon.
Contact Boston Web Marketing!
If you are looking to improve your business’s search appearance with curated blogs, content writing, and social media optimization, look no further than Boston Web Marketing. Here at BWM, our PR services include but are not limited to: crafting news releases, being your liaison with the press, and setting up interviews with your company’s employees. Also, our expert SEO team provides search engine optimization services to a variety of industries. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you to increase your SEO soon!