3 Pointers for Writing Compelling SEO Copy

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3 Pointers for Writing Compelling SEO Copy

Working in the SEO field is like always hanging out with a wild friend. You know, the kind that always has a flurry of plans you don’t fully know about, but you keep up because it’s consistently interesting. When it comes to SEO writing, you don’t simply plug your most important keywords into a few paragraphs and hit “publish”. No, you have to be that wild friend. You must create compelling copy to keep your loyal customers engaged while also roping in new potential leads. Content holds weight, so it’s important to treat it as such. For true results in rankings, combining the technicality of SEO with the creativeness of writing is key. If you have one without the other, you’re not exactly capturing the full picture. Stating this so matter of fact is definitely easier said than done, which is a sad reality a lot of agencies face. To have a legitimate strategy for SEO writing, creating quality content that regularly resonates with your audience is vital. That being said, here are three tips for content writers writing for any type of company…
 

1.) Don’t Waste Time Waiting for Inspiration

Not every piece of content you produce is going to be a knockout, nor will you enjoy writing every piece of content you publish. Wasting time waiting for inspiration to strike you on those particular pieces is just that, a waste of time. Unless you’re writing about your most favorite subject ever, inspiration may never strike you. But, don’t let that scare you away. If you truly enjoy writing, it’s likely something you do every day. By practicing the art and disciplining yourself, you can write about practically anything. Don’t wait around for inspiration, make it come to you by honing your writing skill. Only then will words flow even if you aren’t exactly intrigued by what you’re typing into your word document.
 

2.) Spellcheck

Okay, this may seem trite, but you should be checking your spelling and grammar after drafting any and every content piece. It might seem like the most obvious part of the process but, sadly, there are so many workers spread across the board who don’t edit their completed work and it comes back to bite them. The work you push out may initially read awesome, but, if you have multiple typos and grammar mistakes littered throughout the middle and end of your piece, it’s not going to do anything besides distract your readers and make the company look unprofessional. Reviewing your grammar and spelling can seem like an obnoxious step after writing out a piece, but it’s an essential aspect of all content production.
 

3.) Remember, Your Title Tag is Very Important

In practically all circumstances, your target keyword should be a part of your title tag. It’s nice to have it placed towards the front of your title, but you won’t suffer any consequences if it isn’t. Keep your title tag within 60 characters and make sure you actually put thought into your title and not just throw down the first thing that comes to mind. It’s only 60 characters but it conveys a lot more meaning than you might give it credit for. Treat everything with content like storytelling, even your title.
 
Will these three tips immediately turn you into a content production master? No, they won’t. But, by making a consistent effort to adhere to these rules, you should see general improvement the more you stick with them. Content isn’t going anywhere, so learn to ride the waves and continually work on your writing skills. Only then will you find the copy you’re producing both resonating with your audience and bringing new customers into the fold.

Scott Freeman
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