If you’re dealing with a social media heavy client and you need to be on your A-game as far as posting goes, it’s probably time you start using a social media posting platform. Although there are many out there, none are as versatile as Hootsuite.
Before you get started, it’s important to discuss with your client which social media platforms they have an account on. For example, if you have a women’s clothing eCommerce site to manage, they most likely have a Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn account. Unfortunately Hootsuite’s paid version only offers users to post to up to three social media accounts. After three, you need to purchase one of their paid posting plans (the $9.99 a month for 10 accounts is ideal). Also keep in mind that, no matter whether you’re using the free or a paid version of the platform, Hootsuite does not provide posting services to Pinterest, Reddit, Tumblr and StumbleUpon. However, the following sites are available to choose from:
*Hootsuite does NOT automatically post content and photos to Instagram accounts. Instead, it will send a reminder to your Hootsuite app on your mobile device. You will then need to copy the content, log into your Instagram account and post manually.
3 Key Hootsuite Features to Take Advantage Of
Once you’ve chosen your social media sites, there are three great aspects of the platform that will help you moving forward.
- You Can Tag. This is one of Hootsuite’s latest features and users are absolutely in love with it. Now you can use the @ symbol and # sign to tag customers, brands and businesses as well as promote certain trending topics using the pound/hashtag sign. Unfortunately, if you’re planning on creating a post to send to both Twitter and Facebook, you’ll need to know the exact username for each account, otherwise this feature won’t work.
- View Analytics. Just as Facebook has it’s Insights tool and webmasters use Google Analytics for website traffic feedback, Hootsuite also has it’s own Analytics dashboard that’s very user-friendly. To view, simply head to the left side of the dashboard and click the Analytics button. Once there, you can toggle between your different linked social media profiles to view information on number of posts, engagement, followers and page traffic. This is useful in determining what types of posts and what time of day to send those posts via Hootsuite.
- Editing Allowed. We all love the option to delete or edit something because, let’s be honest, sometimes we change our minds about a certain post or we notice a typo before the post is scheduled to go out. Luckily the developers at Hootsuite know how we feel, which is why once you schedule a post into the future you have the ability to go back and edit it. What’s even better is that if the same post is being scheduled across multiple platforms, you can choose to edit just one of those posts. All of this can be done from the “Streams” page.
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